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The Business of Story

Mar 26, 2017

Joel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually happening in your sales conversions, the journey your customer's on, and what stories they're telling themselves about you at that moment.

We're also going to look at the...


Mar 19, 2017

We've all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. 
 
Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today's...


Mar 12, 2017

With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses.

So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we'll look at one way to do that.

On today's show, we're going to explore the concepts of...


Mar 5, 2017

It’s often thought that keeping a business's focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business,...