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The Business of Story

May 28, 2017

There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.

However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of 


May 21, 2017

What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?

For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the...


May 14, 2017

The world of brand marketing is changing rapidly. Ad campaigns don't work like they used to. Because brands are no longer the storytellers. They're the story makers handing their stories to their customers in hopes they'll share it with their world.

Smart brands are focused on making movements, like...


May 7, 2017

How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?

We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.Inline image 1