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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: November, 2016

Expert storytellers teach you how to move people to action.

Nov 28, 2016

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why it pays to focus your energies and do one thing at a time
  • How to interview your customers to find your unique value proposition
  • Why it’s key to reach out and reactivate your existing consumer base
  • How to ask the right questions to get answers and improve your brand story
  • Why social is a great opportunity, but only if used with quality content
  • How to pick channels that are right for your particular marketing strategy
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 21, 2016

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 
 

In This Episode

  • Why it’s often more powerful to use less words in your outreach
  • How to craft messages for your individual audiences by understanding conflict
  • Why cartoons are so effective in getting people’s attention
  • How to use your skillset to get a meeting with busy CEO’s
  • Why it’s important to understand the most essential part of your branding
  • How to come up with creative and effective ways to get ROI
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 14, 2016

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why all great stories can and should be refined into three simple elements: And, But and Therefore
  • How many marketers make the mistake of calling the template 'too simple'
  • Why a singular narrative is so important for all marketing campaigns
  • How Donald Trump used his natural narrative intuition to win the election
  • Why Hillary Clinton's over-complicated message was a detrimental to her campaign
  • How to harness and practice these basic elements to improve your storytelling
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 7, 2016

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why it’s key to keep asking questions and keep learning
  • How to combine your artistic creativity with your business creativity
  • Why the core of all stories is conflict and conflict resolution
  • How text is actually a visual medium and a part of visual storytelling
  • Why it helps anyone to continually deconstruct your work to improve
  • How to step back and listen to your audience to better understand them
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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