Feb 25, 2018
The classic elevator pitch is the best way to make someone not care about you.
There’s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one.
Your personal brand is the most important of all, and without...
Feb 18, 2018
Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills.
Personally, not a pretty story.
Then I decided to add this podcast. Why not? I already wasn't sleeping at...
Feb 11, 2018
When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.
But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a...
Feb 4, 2018
Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket.
But for many, crafting a story may seem like a difficult task. What do you focus on? Where do you begin? These questions are more common...