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The Business of Story

Jul 30, 2017

Every day a story is told on social media that reaches tens of millions of people.

These stories are not big budget films or complex advertising campaigns, they’re created by humans just like you. But many people believe you need an expensive camera and extensive training to create a successful narrative, and that is...


Jul 23, 2017

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action.

Our guest is Temitayo Osinubi, author...


Jul 16, 2017

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact.

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Jul 9, 2017

In order to become the best leader you can be, it's critical to give your team a call to something bigger.

The best leaders can tap into the audience’s core values and inspire action, and spark a strong purpose in the community. But what if you have difficulty forming that intimate connection with members of your...


Jul 2, 2017

Have you ever felt the terror of being totally lost?

In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or...