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The Business of Story

Jul 22, 2015

Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer...


Jul 8, 2015

Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.

The Business of Story is sponsored by ACT!...


Jul 1, 2015

Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon,...