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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: September, 2015

Expert storytellers teach you how to move people to action.

Sep 30, 2015

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.

 

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode

  • Randy's personally crafted tools and games to instantly become a better storyteller
  • Learn how to implement the "be all and end all" of story structure, the ABT formula
  • Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet)
  • Become involved in Randy's Story Circles
  • Discover the story structure of the Gettysburg Address

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 16, 2015

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.

For more information on Lee and his journal, Creative Nonfiction, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Actionable tips to reveal your business’s universal truth and craft it into a fascinating story.
  • How to think and organize your business’s story into story scenes to engage your audience.
  • Methods to make your listener an actual participant in your story.
  • The absolutely essential elements of a fantastic story.
  • The important difference between public and personal stories.

Resources

 

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 2, 2015

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

For more information about Robert or to take one of his Story Seminars, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Storynomics and a new perspective on how to apply a storytelling arc to your business practice
  • Narrative vs. Story; all stories are narratives but not all narratives are stories
  • Turning big data into big drama
  • The three step story structure
  • What does the modern audience want?
  • Knowing your audience in a "godlike way"

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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