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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: September, 2016

Expert storytellers teach you how to move people to action.

Sep 26, 2016

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why listening and asking the right questions help get customers on the same page of your brand
  • How to get your brand story to become your customer’s story
  • Why it’s key to stay in charge of the conversation while on a sales call
  • How to use peer-to-peer conversation between current clients to help convince potential clients
  • Why everything comes back to problem-solving and connecting with your audience
  • How to better design your sales tactics for long-term results  

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 19, 2016

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why redefining your story will redefine yourself
  • How to find and pursue your inner passions to success
  • Why it’s important to surround yourself with smart and encouraging people
  • How to give back to your community in a fulfilling manner
  • Why owning your name and your content is so crucial
  • How to share and sell your new story to those around you

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 12, 2016

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why excitement can be such a valuable tool for a marketer
  • How to create an environment for sharing your brand story easily
  • Why exceeding consumer expectations is essential to ‘wow’ them
  • How to plan and get around constantly tightening algorithms
  • Why starting consumer engagement early is key to creating buzz
  • How to set up a solid digital home base to communicate to your consumers

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 5, 2016

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • What the 16 characteristics of greatness are and how to apply them to your story
  • How to ask the most interesting questions of your interviewees
  • Why humor is an important tool for accessibility
  • How empathy is at the core of all storytelling
  • Why keeping good company that challenges you is a key to success
  • How to break down barriers and open up your audience

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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