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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: August, 2016

Expert storytellers teach you how to move people to action.

Aug 29, 2016

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why customers tend to trust people more than companies
  • How to humanize the way your brand communicates with consumers
  • Why a personable and authentic brand story helps to connect to target audiences
  • How sharing can actually affect positive change in the world
  • Why influencer marketing has grown as an important part of digital strategy
  • How to identify the six categories of influencer archetypes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 22, 2016

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.




In This Episode

  • Why you don’t have to be a professional photographer to create great images
  • How the right image will break through the noise and grab the attention of your audience
  • Why it’s possible to source material from your consumer audience, and how to do it
  • How to pair your image with the right headline to maximize it’s effect
  • Why images and visual storytelling are so powerful in marketing
  • How to use your own eyes, mind, and everyday equipment to take better photos

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 15, 2016

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why archetypes are rooted so deeply into all human beings
  • How find and activate the right archetype for you and your brand
  • How to elevate the meaning of your offering in the deep reaches of your customer's mind
  • Why it’s so important to be specific and pick one main archetype, especially for brands
  • How to connect your brand to customers with the same main archetype
  • How your archetype gets expressed through your personal and professional pursuits
  • Why archetypal work resonates so deeply, and how science and history prove their power

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 8, 2016

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why starting with knowing your customer inside and out is key
  • How to create a sentence that describes your brand’s differentiated value proposition
  • Why science and data are great and helpful, but they are not everything
  • How to find the points in your customer's journey where they will give you permission to charge more money
  • Why creating positive experience and memories are a powerful tool for enhancing ROI
  • How to follow up and ensure your brand is delivering on all of its promises

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 1, 2016

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why it’s better to build your brand one channel at the time
  • How to understand the point of view of your audience and create for them
  • Why it’s important to surround yourself with a great team
  • How to recognize what your brand does best and grow step by step
  • Why it takes time to find and build up your audience
  • How to let go of strategies that are not helpful to your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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