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The Business of Story

Oct 28, 2015

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives.

The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr

ACT! helps individuals, small businesses, and sales teams organize prospect and customer...


Oct 21, 2015

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and...


Oct 14, 2015

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories.

The Business of Story is sponsored by ACT!...


Oct 7, 2015

Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or...