Info

The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
RSS Feed Subscribe in iTunes
The Business of Story
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: December, 2015

Expert storytellers teach you how to move people to action.

Dec 16, 2015

H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • The three pillars of successful leadership
  • The challenges that every small business faces and how to overcome them
  • How Swiftpage "lives the exclamation”
  • Crafting your unique company culture
  • Finding your company compass and values
  • How business storytelling can see you through dynamic change

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 9, 2015

Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • How to tell a story to get resources for your business or nonprofit organization
  • Creating space for diverse voices
  • Legendary traditional storyteller Donald Davis and his “Five P’s”:  People, Place, Problem, Progress, and Point
  • Why great leaders need "a pocketful of stories"
  • Do’s and don’ts of storytelling to sustain your audience’s emotional balance
  • Experiential storytelling for millennials
  • Arizona Storytelling Project and affiliated workshops

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 2, 2015

Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • What "designed serendipity" is and how it can help your business
  • Defining your audience through personas
  • Using brand values and business objectives to delineate your story
  • Empathy mapping to connect with your audience
  • Giving yourself the permission to try storytelling

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

1