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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: August, 2017

Expert storytellers teach you how to move people to action.

Aug 13, 2017

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling.

Just as we were starting to learn how to best connect with millennials, a new generation has arrived.

Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert.

Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20’s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now!

Tune in today and learn how to best communicate with the smartphone generation.

In This Episode, You Will Learn

  • How to effectively attract Gen Z
  • How to communicate with the smartphone generation
  • Co-creating your own stories through social media

Key Quotes

  • “As long as you know your audience, you can connect with them.” - Jesse Kay
  • “If it fails, that's okay. Failure is learning.” - Jesse Kay
  • “There are no barriers. Anyone can start anything.” - Jesse Kay
  • “You have to take a hard stance to capture someone's attention.” - Jesse Kay
  • “You have to be extreme in your storytelling to catch Gen Z.” - Park Howell

Mentioned In This Episode

About Business of Story Podcast

The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Aug 6, 2017

 

You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in.

Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric is a master at finding the essential story thread wrapped around a concrete idea to create a powerful 90-second video narrative. Today he will explain his explainer video structure, using his ìUncoveryî system, and how you can create a captivating short story.

In This Episode, You Will Learn

  • The ideal 90-second story structure
  • Using the "Uncovery" process to find the heart of your story
  • Turning abstract concepts into concrete stories

Key Quotes

  • "Here is the status quo, here's what weíre going to do to make this better for you." - Eric Hinson
    "Nobody buys features, they buy the benefits." - Eric Hinson
    "It's about simplifying your story and getting to the core of your message." - Eric Hinson
    "The whole point of clarity is to meet your business objective"- Eric Hinson
    "If you have a killer story that takes the mind on a journey, even without good visuals, it will move people." - Park Howell
    "Don't overthink creativity." - Park Howell

Mentioned In The Show

Business Story Strategist, Keynote Speaker, and Brand Raconteur

Park Howell is a†trusted brand story strategist†and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast†helps leaders of purpose-driven organizations†clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

 

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