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Business of Story

Oct 15, 2018

One of the most important commodities in our industry is truth.”   In a world where almost everyone’s personal struggle revolves around the approval from others, it’s always been easier to say what we think people want to hear instead of what things actually are.

Truth is the most powerful tool every...

Aug 20, 2018


Everything starts and ends with listening. Ultimately, it’s more about listening than storytelling. If you or your brand are telling a compelling story but no one is listening, then what is the point?

How many times have you gone into a meeting to present something that you are passionate about only to find that...

Aug 13, 2018

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

Understanding consumers' personas and journeys is critical because at the end of the day, brands need to truly connect. Because if you don't, you're...

Aug 6, 2018

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That's because when your brand has a true purpose behind it, your potential for success increases dramatically.

Co-founder of China Mist Tea, John Martinson, saw that success firsthand in his very own business. He saw an...

Jul 30, 2018

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s...