Preview Mode Links will not work in preview mode

Business of Story

Aug 20, 2018

 

Everything starts and ends with listening. Ultimately, it’s more about listening than storytelling. If you or your brand are telling a compelling story but no one is listening, then what is the point?

How many times have you gone into a meeting to present something that you are passionate about only to find that...


Aug 13, 2018

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

Understanding consumers' personas and journeys is critical because at the end of the day, brands need to truly connect. Because if you don't, you're...


Aug 6, 2018

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That's because when your brand has a true purpose behind it, your potential for success increases dramatically.

Co-founder of China Mist Tea, John Martinson, saw that success firsthand in his very own business. He saw an...


Jul 30, 2018

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s...


Jul 23, 2018

There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today's show.

Our guest is Paul Skah,  who...