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Business of Story

Mar 18, 2018

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves.

As storytellers, we often think only of how our stories will...

Mar 11, 2018

Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share.

Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame...

Mar 4, 2018

No matter what end of the spectrum you’re on, politics is exhausting.

In our world of fake news, Russian hacks, controversies, and conspiracies, the endless cycle wears us down. Almost every facet of our lives has become politicized, and with it, our society has become completely polarized.

Even slight ideological...

Feb 25, 2018

The classic elevator pitch is the best way to make someone not care about you.

There’s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one.

Your personal brand is the most important of all, and without...

Feb 11, 2018

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.

But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a...