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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: August, 2015

Expert storytellers teach you how to move people to action.

Aug 19, 2015

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story.

For more information on Dr. Paul Zak, you can visit his website. 

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Oxytocin, or the moral molecule, and its acute, chemical effect on the brain
  • What the neuroeconomy is, and how to apply it to your business
  • What you need to know as a business communicator to release oxytocin in your audience
  • Steps to build stories that have a distinct chemical effect on the brain and influence others
  • The ZEST score, and how to use this mathematical equation to predict your story's success

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 5, 2015

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall.

For more information on Jonathan and his books you can visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

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