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Business of Story

Jul 16, 2018

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold. 

But it takes hard work, focus and the ability to produce, edit and learn.


Jul 9, 2018

Jen Dille wears many hats, she is a mom of four and project manager for Sure Spark Marketing. But one of her more recent hats that she has picked up in her “spare” time is that of the licensee and co-organizer of TEDxGilbert alongside her daughter, Mara. 

Maybe you haven’t even heard of TEDx, so allow me to...

Jul 2, 2018

In 2016, Avantpage, a language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world. They did this by redefining not only their brand strategy, but their brand story.

Avantpage has been able to really hone in on their brand voice as...

Jun 25, 2018

Parker Howell, award-winning virtual reality filmmaker and director of Red Bull’s first stereoscopic first-person V.R. music video, shares his experience in virtual reality storytelling and how to push the envelope with your brand storytelling.


Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief...

Jun 18, 2018

Kylie Slavik, former slam poet gone "accidental digital marketer," shows you how long-form storytelling can generate millions of dollars for your clients in the fleeting online world.