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The Business of Story

While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. The Business of Story podcast's goal is to help you craft and tell compelling stories that sell – online and off. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Host Park Howell promises that within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
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The Business of Story
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Expert storytellers teach you how to move people to action.

Aug 29, 2016

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why customers tend to trust people more than companies
  • How to humanize the way your brand communicates with consumers
  • Why a personable and authentic brand story helps to connect to target audiences
  • How sharing can actually affect positive change in the world
  • Why influencer marketing has grown as an important part of digital strategy
  • How to identify the six categories of influencer archetypes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 22, 2016

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.




In This Episode

  • Why you don’t have to be a professional photographer to create great images
  • How the right image will break through the noise and grab the attention of your audience
  • Why it’s possible to source material from your consumer audience, and how to do it
  • How to pair your image with the right headline to maximize it’s effect
  • Why images and visual storytelling are so powerful in marketing
  • How to use your own eyes, mind, and everyday equipment to take better photos

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 15, 2016

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why archetypes are rooted so deeply into all human beings
  • How find and activate the right archetype for you and your brand
  • How to elevate the meaning of your offering in the deep reaches of your customer's mind
  • Why it’s so important to be specific and pick one main archetype, especially for brands
  • How to connect your brand to customers with the same main archetype
  • How your archetype gets expressed through your personal and professional pursuits
  • Why archetypal work resonates so deeply, and how science and history prove their power

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 8, 2016

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why starting with knowing your customer inside and out is key
  • How to create a sentence that describes your brand’s differentiated value proposition
  • Why science and data are great and helpful, but they are not everything
  • How to find the points in your customer's journey where they will give you permission to charge more money
  • Why creating positive experience and memories are a powerful tool for enhancing ROI
  • How to follow up and ensure your brand is delivering on all of its promises

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 1, 2016

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why it’s better to build your brand one channel at the time
  • How to understand the point of view of your audience and create for them
  • Why it’s important to surround yourself with a great team
  • How to recognize what your brand does best and grow step by step
  • Why it takes time to find and build up your audience
  • How to let go of strategies that are not helpful to your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 25, 2016

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why building genuine relationships helps build your business
  • How to encourage yourself to have more conversations about your profession
  • Why it’s a bold and humanizing move to share your embarrassing stories
  • How to follow steps to create your own freelance business
  • Why it’s key to relax and be yourself when dealing with clients
  • How to put connections first and create opportunities to create more

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 18, 2016

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.


In This Episode

  • Why it’s okay to take your time when creating content
  • How to overcome fears to become a better writer
  • Why self editing is essential and not doing it is disrespectful
  • How to take bigger risks after careful study of your goals
  • Why you must think about the audience's point of view when creating  
  • How to merge compelling storytelling with business writing

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 11, 2016

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why infusing your writing with humor will improve it
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

 

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 4, 2016

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why pursuing your passion can lead to a fulfilling career
  • How to dig deep down to determine your roots and skill sets in order to plan your future
  • Why there isn’t any one right way to work
  • How to find your natural motivation for your personal work mode
  • Why it’s important to maintain integrity at your current job even while developing your side hustle
  • How to create a positive and supportive network of mentors

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 27, 2016

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • How a deep understanding of story structure can help your advertising
  • How following your greatest passion can release business success
  • Why it’s all about the ups and downs of the journey
  • How we are all wired to understand our surroundings through story
  • How to keep moving when going through a creative rough patch
  • Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 20, 2016

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • What it means to follow your passions and still make money
  • How to craft a positive story for yourself
  • The importance of finding a mentor and outside help
  • How to create a solid, loyal, and productive team
  • How to build a following for you blog
  • Why it's essential to give yourself time to reflect on your personal progress

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers

Jun 13, 2016

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Crafting stories with clear intent
  • How to help people buy into your stories
  • Actively producing stories and getting them into your workflow
  • Authentic storytelling
  • How to generate and share authentic stories, and how to scale and measure their success
  • Story shopping: identifying stories in real time

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 6, 2016

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to write for the theater of the mind
  • How to break your content into a three act play
  • How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way.
  • How to have fun while crafting your story

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 30, 2016

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The squint test for story visuals
  • How to gain utter confidence in front of an audience
  • The difference between seeing and looking
  • How to tap back into your innately creative storytelling powers

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 23, 2016

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to uncover stories in your personal and professional life that will connect with your audiences
  • How to catalogue stories using cerebral hashtags and create your personal story archive
  • Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories
  • How to keep your winning, go-to stories fresh and appealing
  • How to tell the story of your strategy

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 16, 2016

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Identify the right story for the right people at the right time
  •  "Motographics,” or motivation-based marketing
  • Tamsen's essential elements of an overall message: why, what now, and how
  • The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith
  • The three P’s to combat the three F's: practice, passion, preparation
  • How to use personas: the commander, the counselor, the showman, and the sage
  • How the Proteus Effect plays into storytelling

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 9, 2016

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive
  • How to use story tension to persuade an audience
  • Powerful story and communication tools that leaders can use to galvanize employees and customers
  • Re-dreaming and refusing to be satisfied with the status quo of past successes

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 2, 2016

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why no small business should ever hire a PR agency
  • How business owners can craft a compelling story that piques the interest of producers, reporters, and writers
  • How to obtain fast and concrete wins
  • How to channel passion, momentum, and innovation into your stories
  • Creating stories that entertain, educate, and inform
  • How to give yourself permission to rewrite your story and live into a bigger life

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 25, 2016

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The five essential story elements of any great presentation
  • Why it’s important follow the three act story structure in your presentations
  • Michael's five immediately actionable presentation techniques
  • How to own the stage
  • Michael's detailed rehearsal process
  • Dealing with imposter syndrome when delivering your stories
  • 50 actionable tips to craft your business story

 

Resources

 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

 

Apr 18, 2016

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to help your brand rise above the "cacophony of communication and competition"
  • How to clarify your core brand story
  • How to claim your rifle-shot position in the marketplace
  • How to use inbound marketing to attract a global network of clients—even as a solopreneur
  • How to create niche, off-site content, and marketing while minimizing risk

Resources

 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 11, 2016

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why story is more important now than ever
  • The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them
  • How to get a buyer to live vicariously through the success of existing customers
  • How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content
  • How to identify the emotional stories that elevate a professional services brand
  • The core foundation of every story: character, desire, and conflict

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 4, 2016

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. 

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story
  • The difference between implicit and explicit story
  • The intersection of meaning, truth, and moral
  • "Negaphobia," or the fear of all things negative
  • Changing your thinking from inductive to causal
  • How to win a free story consultation with Park Howell

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 28, 2016

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How story transforms from monomyth to fractal
  • Key ways to move your audience to action
  • How to personally break down the story cycle and apply it to your own life
  • The stories buried in employee engagement surveys
  • A transformative way of talking about products and services
  • Identifying your purpose
  • How to win a free story consultation with Park Howell

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 21, 2016

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The currency of stories in business and life
  • The powerful possibilities of story
  • Three universal truths on why stories connect us no matter who or where we are in the world
  • Operational and organizational storytelling
  • Michael's key structure of context, emotion, and evidence

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 14, 2016

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Understanding your business goals and mapping your content strategy to meet those goals
  • What a marketing cloud actually is
  • How to create specialized persona teams
  • Mastering generalization and being on top of everything that comes across your desk
  • How to better understand your audiences
  • The importance of understanding why you do what you do

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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