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Business of Story

Jun 18, 2018

Kylie Slavik, former slam poet gone "accidental digital marketer," shows you how long-form storytelling can generate millions of dollars for your clients in the fleeting online world.

Jun 11, 2018

You grow up in school writing stories paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite.

Have you ever sat through a presentation that is packed full of statistics and numbers that it nearly puts you to sleep? We’ve all been...

Jun 4, 2018

Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand story that will help you rise above the noise using seven brand storytelling dynamics.

May 28, 2018

In 2011, Kelley O’Brien made an ironic transition: she left her career at a health agency to work for one of America’s favorite guilty pleasures: Krispy Kreme.

That’s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive...

May 21, 2018

The power of anecdote is so great that it has a momentum all its own. No matter how boring the facts are, with a compelling brand story, you feel like you’re on a train that has a destination. Those anecdotes are told using stories.

Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your...