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Business of Story

Dec 10, 2018

The actual aesthetic of our voices is something many of us have worried about at some point or another. We've all seen or heard a recording of ourselves and thought, "Is that really what I sound like?"

The good news is that perception can be changed. Yes, we can even change how we hear our own voices through simple...


Dec 3, 2018

Richie Prynne, a young street performer (also known as a busker) formed CC Smugglers in his early twenties. He knew it was hard to make it as a band these days, and that they'd have to get creative with their marketing to really stand out.

Their idea? 'Guerrilla Busking.’ They'd pop up and play to queuing crowds...


Nov 26, 2018

As a business storytelling speaker, a customer relationship management (CRM) system is pretty important for me to organize my prospects. But I find my relationship with the CRMs I've tried to be frustrating, cumbersome and not particularly effective.

I recently heard about another up-and-coming CRM called Nimble and...


Nov 19, 2018

I love wordplay. You've heard me say things like, "storytelling is the Velcro of collaboration" or "an anecdote is the antidote".

I’m just using the storytelling powder keg of proverbs to make an explosive impact. But I never realized the power of these tiniest of stories until I read Ron Ploof’s new book,...


Nov 12, 2018

Robert McKee once told me that our conscious mind is simply the P.R. department for our subconscious mind, where all of our real decisions are being made.

In the advertising world, we know we buy with our hearts and justify our purchases with our heads. We tell ourselves emotional stories as to why we need to buy...