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The Business of Story

While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. The Business of Story podcast's goal is to help you craft and tell compelling stories that sell – online and off. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Host Park Howell promises that within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
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The Business of Story
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Expert storytellers teach you how to move people to action.

Dec 5, 2016

Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why you have to train your storytelling skills like your body in a gym
  • How to apply the tenets of improv to your marketing strategy
  • The importance of being present in the moment and focusing on your current audience
  • How to release your creativity by relaxing and playing collaborative games
  • Why finding the emotion in your story will draw the interest of your consumers
  • How to combine your marketing goals with the story needs of your audience
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 28, 2016

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why it pays to focus your energies and do one thing at a time
  • How to interview your customers to find your unique value proposition
  • Why it’s key to reach out and reactivate your existing consumer base
  • How to ask the right questions to get answers and improve your brand story
  • Why social is a great opportunity, but only if used with quality content
  • How to pick channels that are right for your particular marketing strategy
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 21, 2016

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 
 

In This Episode

  • Why it’s often more powerful to use less words in your outreach
  • How to craft messages for your individual audiences by understanding conflict
  • Why cartoons are so effective in getting people’s attention
  • How to use your skillset to get a meeting with busy CEO’s
  • Why it’s important to understand the most essential part of your branding
  • How to come up with creative and effective ways to get ROI
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 14, 2016

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why all great stories can and should be refined into three simple elements: And, But and Therefore
  • How many marketers make the mistake of calling the template 'too simple'
  • Why a singular narrative is so important for all marketing campaigns
  • How Donald Trump used his natural narrative intuition to win the election
  • Why Hillary Clinton's over-complicated message was a detrimental to her campaign
  • How to harness and practice these basic elements to improve your storytelling
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 7, 2016

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why it’s key to keep asking questions and keep learning
  • How to combine your artistic creativity with your business creativity
  • Why the core of all stories is conflict and conflict resolution
  • How text is actually a visual medium and a part of visual storytelling
  • Why it helps anyone to continually deconstruct your work to improve
  • How to step back and listen to your audience to better understand them
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 31, 2016

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why it’s time to tell your brand’s story through live streaming
  • How to get great video with basic equipment (or even just your phone!)
  • Why it’s important to plan out your content before you record
  • How to repurpose and reuse your live recording for other types of marketing
  • Why different audiences prefer videos that last for different lengths of time
  • How to relax and have fun while creating excellent content for your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 24, 2016

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why the power of visualizing your success is key to building your brand
  • How to paint a picture large enough for your brand to grow into
  • Why people buy story more than they buy brands
  • How to find the employees that are right for your brand
  • Why you have to believe your brand story before others will follow
  • How to use three story tips that will help grow your enterprise

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 17, 2016

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why it’s important to know what is a story and what’s not
  • How to craft your stories around lessons to be more compelling to customers
  • Why storytelling helps a listener remember facts and be motivated to action
  • How to use upwards of 25 story types to infuse your sales technique with success
  • Why stories help the buyer relax, listen and bond with a salesperson
  • How to close a sale by using the right story and help your brand by building word-of-mouth

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 10, 2016

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why employee engagement is the base for a healthy organization
  • How to listen to your audience to create impactful content
  • Why it’s a wonderful thing that social is so unpredictable
  • How the four C’s of content can help you create stronger content
  • Why employees truly make the best brand advocates 
  • How to build advocacy by sharing personal stories within your organization

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 3, 2016

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why crafting the right story can help defend your brand while in a crisis
  • How to ask the right questions that will help prevent issues with your consumers
  • Why answering quickly and honestly goes a long way to keeping consumer trust
  • How to follow up with an official response after an initial recognition 
  • Why it’s key to understand your stakeholders and what they expect from you
  • How to cultivate a culture that continually protects your brand from a public crisis

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 26, 2016

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why listening and asking the right questions help get customers on the same page of your brand
  • How to get your brand story to become your customer’s story
  • Why it’s key to stay in charge of the conversation while on a sales call
  • How to use peer-to-peer conversation between current clients to help convince potential clients
  • Why everything comes back to problem-solving and connecting with your audience
  • How to better design your sales tactics for long-term results  

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 19, 2016

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why redefining your story will redefine yourself
  • How to find and pursue your inner passions to success
  • Why it’s important to surround yourself with smart and encouraging people
  • How to give back to your community in a fulfilling manner
  • Why owning your name and your content is so crucial
  • How to share and sell your new story to those around you

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 12, 2016

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why excitement can be such a valuable tool for a marketer
  • How to create an environment for sharing your brand story easily
  • Why exceeding consumer expectations is essential to ‘wow’ them
  • How to plan and get around constantly tightening algorithms
  • Why starting consumer engagement early is key to creating buzz
  • How to set up a solid digital home base to communicate to your consumers

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 5, 2016

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • What the 16 characteristics of greatness are and how to apply them to your story
  • How to ask the most interesting questions of your interviewees
  • Why humor is an important tool for accessibility
  • How empathy is at the core of all storytelling
  • Why keeping good company that challenges you is a key to success
  • How to break down barriers and open up your audience

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 29, 2016

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why customers tend to trust people more than companies
  • How to humanize the way your brand communicates with consumers
  • Why a personable and authentic brand story helps to connect to target audiences
  • How sharing can actually affect positive change in the world
  • Why influencer marketing has grown as an important part of digital strategy
  • How to identify the six categories of influencer archetypes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 22, 2016

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.




In This Episode

  • Why you don’t have to be a professional photographer to create great images
  • How the right image will break through the noise and grab the attention of your audience
  • Why it’s possible to source material from your consumer audience, and how to do it
  • How to pair your image with the right headline to maximize it’s effect
  • Why images and visual storytelling are so powerful in marketing
  • How to use your own eyes, mind, and everyday equipment to take better photos

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 15, 2016

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why archetypes are rooted so deeply into all human beings
  • How find and activate the right archetype for you and your brand
  • How to elevate the meaning of your offering in the deep reaches of your customer's mind
  • Why it’s so important to be specific and pick one main archetype, especially for brands
  • How to connect your brand to customers with the same main archetype
  • How your archetype gets expressed through your personal and professional pursuits
  • Why archetypal work resonates so deeply, and how science and history prove their power

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 8, 2016

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why starting with knowing your customer inside and out is key
  • How to create a sentence that describes your brand’s differentiated value proposition
  • Why science and data are great and helpful, but they are not everything
  • How to find the points in your customer's journey where they will give you permission to charge more money
  • Why creating positive experience and memories are a powerful tool for enhancing ROI
  • How to follow up and ensure your brand is delivering on all of its promises

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 1, 2016

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why it’s better to build your brand one channel at the time
  • How to understand the point of view of your audience and create for them
  • Why it’s important to surround yourself with a great team
  • How to recognize what your brand does best and grow step by step
  • Why it takes time to find and build up your audience
  • How to let go of strategies that are not helpful to your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 25, 2016

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why building genuine relationships helps build your business
  • How to encourage yourself to have more conversations about your profession
  • Why it’s a bold and humanizing move to share your embarrassing stories
  • How to follow steps to create your own freelance business
  • Why it’s key to relax and be yourself when dealing with clients
  • How to put connections first and create opportunities to create more

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 18, 2016

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.


In This Episode

  • Why it’s okay to take your time when creating content
  • How to overcome fears to become a better writer
  • Why self editing is essential and not doing it is disrespectful
  • How to take bigger risks after careful study of your goals
  • Why you must think about the audience's point of view when creating  
  • How to merge compelling storytelling with business writing

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 11, 2016

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why infusing your writing with humor will improve it
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

 

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 4, 2016

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why pursuing your passion can lead to a fulfilling career
  • How to dig deep down to determine your roots and skill sets in order to plan your future
  • Why there isn’t any one right way to work
  • How to find your natural motivation for your personal work mode
  • Why it’s important to maintain integrity at your current job even while developing your side hustle
  • How to create a positive and supportive network of mentors

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 27, 2016

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • How a deep understanding of story structure can help your advertising
  • How following your greatest passion can release business success
  • Why it’s all about the ups and downs of the journey
  • How we are all wired to understand our surroundings through story
  • How to keep moving when going through a creative rough patch
  • Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 20, 2016

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

  • What it means to follow your passions and still make money
  • How to craft a positive story for yourself
  • The importance of finding a mentor and outside help
  • How to create a solid, loyal, and productive team
  • How to build a following for you blog
  • Why it's essential to give yourself time to reflect on your personal progress

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers

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