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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: Category: storytelling

Expert storytellers teach you how to move people to action.

Feb 20, 2017

Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories.

The Business of Story is sponsored by Emma, Convince & Convert.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why compelling stories start with engaging characters
  • How to use celebrities for education and entertainment
  • Why it’s key to create high stakes for your story
  • How to enhance your brand story with by clarifying your theme
  • Why social media is an important part of being heard
  • How to keep your audience on their toes with uncertain outcomes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 13, 2017

Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primary story elements to add to every presentation, and a step-by-step process to engage your audience.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why your presentations need to start with basic storytelling techniques
  • How to use PowerPoint and visual aids as support for your stories
  • Why storytelling is a muscle that needs to be exercised
  • How to stay fresh and authentic to make a meaningful connection with your audience
  • Why data is important, but not everything, in a well-rounded presentation
  • How to take dry material and make it engaging and compelling

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 6, 2017

Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why you have to upset the status quo to get the attention of your consumer
  • How to create a story narrative that is fun and inventive
  • Why it pays to focus on the entire customer experience
  • How to connect with younger generations in a more powerful way
  • Why it’s so important to evolve your storytelling constantly
  • How engaging with your audience encourages them to be active participants in your story

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 30, 2017

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • Why a great story will always be necessary for successful marketing
  • How to draw the attention of younger generations
  • Why it’s key to create compelling content instead of just pushing your message
  • How to strengthen your brand story by breaking it down to basics
  • Why you must listen to your consumers and enable their control of your content
  • How to know what data is helpful and what data to ignore 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 23, 2017

Julian Mather, Founder of Tailor Made Career, joins the Business of Story Podcast to discuss three-act structure, how he went from sniper to filmmaker, and shares tips on how to get great video with your smartphone.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode 

  • Why it’s so important to be able to let go in order to get to your next chapter
  • How to completely recreate yourself at any stage of your career
  • Why the basic three-act structure it inherent in all storytelling
  • How to simply and effectively create amazing videos with just your iPhone
  • How to use video testimonials from existing clients to expand your business

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 16, 2017

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why understanding the structure of story is absolutely essential to successfully delivering your message
  • How natural selection applies to social media and the digital age
  • How to use more concise formats, like Twitter, effectively to simplify your story
  • Why anger is the top emotion to cause virality in posts

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 9, 2017

Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why there is no such thing as a solopreneur
  • How to create a story for yourself for maximum growth
  • Why selling is a system and how story fits into that system
  • How to maintain and grow meaningful relationships
  • Why it’s important to believe in yourself and practice your business skills
  • How to allow yourself to scale up dramatically

 

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 2, 2017

Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and how to discover your own way to find the best story for yourself and your brand.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

 

  • Why we each have our own unique process of creativity
  • How to listen to yourself and discover what path is best for you
  • Why the feeling of being overwhelmed is a choice, and how to let it go
  • How to enjoy each moment and let your career develop organically
  • Why changing your inner story can change the world
  • How to create a more specific and fulfilling story for your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 26, 2016

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why being different is far more important than being better
  • How to create and utilize ‘wow factor’ in your brand story
  • Why it better to retain your margins by not dropping your prices
  • How to set up a problem and use your brand as the solution for consumers
  • Why websites are crucial to the health of your brand
  • How to use testimonials to help promote your brand
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 19, 2016

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why having an understanding of pop culture will improve your storytelling
  • How P.T Barnum and Donald Trump are surprisingly similar
  • Why politics have become more open to entertainment techniques
  • How to utilize a barker mentality to hook your audience
  • Why the country was so responsive to the simple but dynamic Trump campaign
  • How to recognize key archetypes to integrate into your brand story

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 12, 2016

Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, the power of your inner story, and her three success barriers to avoid.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why the story you tell yourself is the most potent one
  • How to shift from an “I can’t” narrative to an “I can” narrative
  • Why resourcefulness and creativity thrive with positive thinking
  • What the three most common barriers to success are and how to avoid them
  • Why so many business visionaries have trouble structuring their business
  • How to delegate daily business tasks to free you for higher-level thinking

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 5, 2016

Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why you have to train your storytelling skills like your body in a gym
  • How to apply the tenets of improv to your marketing strategy
  • The importance of being present in the moment and focusing on your current audience
  • How to release your creativity by relaxing and playing collaborative games
  • Why finding the emotion in your story will draw the interest of your consumers
  • How to combine your marketing goals with the story needs of your audience
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 28, 2016

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why it pays to focus your energies and do one thing at a time
  • How to interview your customers to find your unique value proposition
  • Why it’s key to reach out and reactivate your existing consumer base
  • How to ask the right questions to get answers and improve your brand story
  • Why social is a great opportunity, but only if used with quality content
  • How to pick channels that are right for your particular marketing strategy
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 21, 2016

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 
 

In This Episode

  • Why it’s often more powerful to use less words in your outreach
  • How to craft messages for your individual audiences by understanding conflict
  • Why cartoons are so effective in getting people’s attention
  • How to use your skillset to get a meeting with busy CEO’s
  • Why it’s important to understand the most essential part of your branding
  • How to come up with creative and effective ways to get ROI
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 14, 2016

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why all great stories can and should be refined into three simple elements: And, But and Therefore
  • How many marketers make the mistake of calling the template 'too simple'
  • Why a singular narrative is so important for all marketing campaigns
  • How Donald Trump used his natural narrative intuition to win the election
  • Why Hillary Clinton's over-complicated message was a detrimental to her campaign
  • How to harness and practice these basic elements to improve your storytelling
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 7, 2016

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why it’s key to keep asking questions and keep learning
  • How to combine your artistic creativity with your business creativity
  • Why the core of all stories is conflict and conflict resolution
  • How text is actually a visual medium and a part of visual storytelling
  • Why it helps anyone to continually deconstruct your work to improve
  • How to step back and listen to your audience to better understand them
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 31, 2016

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why it’s time to tell your brand’s story through live streaming
  • How to get great video with basic equipment (or even just your phone!)
  • Why it’s important to plan out your content before you record
  • How to repurpose and reuse your live recording for other types of marketing
  • Why different audiences prefer videos that last for different lengths of time
  • How to relax and have fun while creating excellent content for your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 24, 2016

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why the power of visualizing your success is key to building your brand
  • How to paint a picture large enough for your brand to grow into
  • Why people buy story more than they buy brands
  • How to find the employees that are right for your brand
  • Why you have to believe your brand story before others will follow
  • How to use three story tips that will help grow your enterprise

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 17, 2016

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why it’s important to know what is a story and what’s not
  • How to craft your stories around lessons to be more compelling to customers
  • Why storytelling helps a listener remember facts and be motivated to action
  • How to use upwards of 25 story types to infuse your sales technique with success
  • Why stories help the buyer relax, listen and bond with a salesperson
  • How to close a sale by using the right story and help your brand by building word-of-mouth

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 10, 2016

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why employee engagement is the base for a healthy organization
  • How to listen to your audience to create impactful content
  • Why it’s a wonderful thing that social is so unpredictable
  • How the four C’s of content can help you create stronger content
  • Why employees truly make the best brand advocates 
  • How to build advocacy by sharing personal stories within your organization

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 3, 2016

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why crafting the right story can help defend your brand while in a crisis
  • How to ask the right questions that will help prevent issues with your consumers
  • Why answering quickly and honestly goes a long way to keeping consumer trust
  • How to follow up with an official response after an initial recognition 
  • Why it’s key to understand your stakeholders and what they expect from you
  • How to cultivate a culture that continually protects your brand from a public crisis

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 26, 2016

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why listening and asking the right questions help get customers on the same page of your brand
  • How to get your brand story to become your customer’s story
  • Why it’s key to stay in charge of the conversation while on a sales call
  • How to use peer-to-peer conversation between current clients to help convince potential clients
  • Why everything comes back to problem-solving and connecting with your audience
  • How to better design your sales tactics for long-term results  

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 19, 2016

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why redefining your story will redefine yourself
  • How to find and pursue your inner passions to success
  • Why it’s important to surround yourself with smart and encouraging people
  • How to give back to your community in a fulfilling manner
  • Why owning your name and your content is so crucial
  • How to share and sell your new story to those around you

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 12, 2016

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why excitement can be such a valuable tool for a marketer
  • How to create an environment for sharing your brand story easily
  • Why exceeding consumer expectations is essential to ‘wow’ them
  • How to plan and get around constantly tightening algorithms
  • Why starting consumer engagement early is key to creating buzz
  • How to set up a solid digital home base to communicate to your consumers

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 5, 2016

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • What the 16 characteristics of greatness are and how to apply them to your story
  • How to ask the most interesting questions of your interviewees
  • Why humor is an important tool for accessibility
  • How empathy is at the core of all storytelling
  • Why keeping good company that challenges you is a key to success
  • How to break down barriers and open up your audience

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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