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Business of Story

Apr 29, 2019

Neal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares how he developed his brand story for his new venture, Woodstock Vitamins, to provide better products, better advice and better information without any BS.

Become a...


Jan 28, 2018

There’s only one way for someone to see through your eyes.

When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience! 

Storytelling is the most powerful method of...


Jan 14, 2018

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause.

But when the focus shifts from connections to...


Nov 12, 2017

When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation?

Your thoughts could change the world, but without the...


Oct 1, 2017

We all have tremendous difficulty making a request.

It’s a humbling experience for everyone; you’re exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a...