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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: May, 2016

Expert storytellers teach you how to move people to action.

May 30, 2016

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The squint test for story visuals
  • How to gain utter confidence in front of an audience
  • The difference between seeing and looking
  • How to tap back into your innately creative storytelling powers

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 23, 2016

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to uncover stories in your personal and professional life that will connect with your audiences
  • How to catalogue stories using cerebral hashtags and create your personal story archive
  • Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories
  • How to keep your winning, go-to stories fresh and appealing
  • How to tell the story of your strategy

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 16, 2016

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Identify the right story for the right people at the right time
  •  "Motographics,” or motivation-based marketing
  • Tamsen's essential elements of an overall message: why, what now, and how
  • The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith
  • The three P’s to combat the three F's: practice, passion, preparation
  • How to use personas: the commander, the counselor, the showman, and the sage
  • How the Proteus Effect plays into storytelling

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 9, 2016

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive
  • How to use story tension to persuade an audience
  • Powerful story and communication tools that leaders can use to galvanize employees and customers
  • Re-dreaming and refusing to be satisfied with the status quo of past successes

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 2, 2016

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why no small business should ever hire a PR agency
  • How business owners can craft a compelling story that piques the interest of producers, reporters, and writers
  • How to obtain fast and concrete wins
  • How to channel passion, momentum, and innovation into your stories
  • Creating stories that entertain, educate, and inform
  • How to give yourself permission to rewrite your story and live into a bigger life

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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