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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: February, 2017

Expert storytellers teach you how to move people to action.

Feb 26, 2017

When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk.

But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard.

Today’s guest got his start in storytelling by nearly being fired for his lack of telling stories. In fact, he points to a moment when he was in the first grade that kept him from using stories in his career for many decades.

This fear was almost fatal to his work in the financial services world, yet now, he teaches people around the world how to use storytelling to connect with audiences and move them to action.

Michael Davis, the storytelling M.D., is the founder of Speaking CPR. He has many books on the subject of selling through storytelling. You’ll hear Michael’s own harrowing experience that made him shun the stage for years, and what became the impetus to re-ignite his inner story-teller. You’ll learn the importance of having one central theme to your stories, and how your stories trigger stories in others. We’ll talk about the steps that you can take directly following this program to reignite the silenced storyteller within you.

In This Episode, You’ll Learn

  • Why keeping yourself to one topic will help your presentation be heard
  • How to be vulnerable and share personal stories to connect with your audience
  • How you can re-ignite your inner storyteller

Key Quotes

“My goal is to give life to lifeless presentations and stories.” —@SpeakingCPR 

“If we don’t see a change, then the story doesn’t have much meaning to us.” —@SpeakingCPR 

“A confused mind says no. A clear mind says go.” —@SpeakingCPR 

Mentioned In This Show

 

Business Story Strategist, Keynote Speaker and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Feb 20, 2017

Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories.

The Business of Story is sponsored by Emma, Convince & Convert.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why compelling stories start with engaging characters
  • How to use celebrities for education and entertainment
  • Why it’s key to create high stakes for your story
  • How to enhance your brand story with by clarifying your theme
  • Why social media is an important part of being heard
  • How to keep your audience on their toes with uncertain outcomes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 13, 2017

Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primary story elements to add to every presentation, and a step-by-step process to engage your audience.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why your presentations need to start with basic storytelling techniques
  • How to use PowerPoint and visual aids as support for your stories
  • Why storytelling is a muscle that needs to be exercised
  • How to stay fresh and authentic to make a meaningful connection with your audience
  • Why data is important, but not everything, in a well-rounded presentation
  • How to take dry material and make it engaging and compelling

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 6, 2017

Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why you have to upset the status quo to get the attention of your consumer
  • How to create a story narrative that is fun and inventive
  • Why it pays to focus on the entire customer experience
  • How to connect with younger generations in a more powerful way
  • Why it’s so important to evolve your storytelling constantly
  • How engaging with your audience encourages them to be active participants in your story

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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