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Business of Story

Oct 15, 2018

One of the most important commodities in our industry is truth.”   In a world where almost everyone’s personal struggle revolves around the approval from others, it’s always been easier to say what we think people want to hear instead of what things actually are.

Truth is the most powerful tool every...

Oct 8, 2018

Brand and business storytelling is all of the rage today. And for good reason. It works.

But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how.

This week's show previews the latest storytelling tips and techniques you’ll learn from...

Sep 28, 2018

The primaries are approaching and we’re inundated with the typical screeching political attack ads. But a surprising thing happens when you replace vitriol with ingenious storytelling. People take notice. And in this rare case, laugh.

Patrick Hunt, partner in Minneapolis ad agency Hunt Adkins, shares how they created...

Sep 24, 2018

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 plus countries.

Their success can be attributed, in no small way to their genius brand story telling prowess.

In order to come up a magnetic brand story, you need a...

Sep 17, 2018

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is a difficult and often, unsuccessful one.

Presenting your brand story through a narrative lens will help facilitate effective translation, allowing you to reach your target audience.

In this week’s...