Preview Mode Links will not work in preview mode

Business of Story

Dec 4, 2023

Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing.

Improve your storytelling immediately with my The ABTs of Agile...


Nov 27, 2023

Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shares how to use business storytelling to attract and keep the top talent you seek.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick...


Nov 20, 2023

Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero’s Journey to craft and tell a compelling origin story that sells. 

Improve your storytelling immediately with my The ABTs of Agile...


Nov 13, 2023

Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™...


Nov 6, 2023

Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours. 

Improve your...