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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Oct 24, 2016

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why the power of visualizing your success is key to building your brand
  • How to paint a picture large enough for your brand to grow into
  • Why people buy story more than they buy brands
  • How to find the employees that are right for your brand
  • Why you have to believe your brand story before others will follow
  • How to use three story tips that will help grow your enterprise

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 17, 2016

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why it’s important to know what is a story and what’s not
  • How to craft your stories around lessons to be more compelling to customers
  • Why storytelling helps a listener remember facts and be motivated to action
  • How to use upwards of 25 story types to infuse your sales technique with success
  • Why stories help the buyer relax, listen and bond with a salesperson
  • How to close a sale by using the right story and help your brand by building word-of-mouth

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 10, 2016

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why employee engagement is the base for a healthy organization
  • How to listen to your audience to create impactful content
  • Why it’s a wonderful thing that social is so unpredictable
  • How the four C’s of content can help you create stronger content
  • Why employees truly make the best brand advocates 
  • How to build advocacy by sharing personal stories within your organization

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 3, 2016

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why crafting the right story can help defend your brand while in a crisis
  • How to ask the right questions that will help prevent issues with your consumers
  • Why answering quickly and honestly goes a long way to keeping consumer trust
  • How to follow up with an official response after an initial recognition 
  • Why it’s key to understand your stakeholders and what they expect from you
  • How to cultivate a culture that continually protects your brand from a public crisis

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 26, 2016

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why listening and asking the right questions help get customers on the same page of your brand
  • How to get your brand story to become your customer’s story
  • Why it’s key to stay in charge of the conversation while on a sales call
  • How to use peer-to-peer conversation between current clients to help convince potential clients
  • Why everything comes back to problem-solving and connecting with your audience
  • How to better design your sales tactics for long-term results  

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 19, 2016

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why redefining your story will redefine yourself
  • How to find and pursue your inner passions to success
  • Why it’s important to surround yourself with smart and encouraging people
  • How to give back to your community in a fulfilling manner
  • Why owning your name and your content is so crucial
  • How to share and sell your new story to those around you

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 12, 2016

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why excitement can be such a valuable tool for a marketer
  • How to create an environment for sharing your brand story easily
  • Why exceeding consumer expectations is essential to ‘wow’ them
  • How to plan and get around constantly tightening algorithms
  • Why starting consumer engagement early is key to creating buzz
  • How to set up a solid digital home base to communicate to your consumers

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 5, 2016

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • What the 16 characteristics of greatness are and how to apply them to your story
  • How to ask the most interesting questions of your interviewees
  • Why humor is an important tool for accessibility
  • How empathy is at the core of all storytelling
  • Why keeping good company that challenges you is a key to success
  • How to break down barriers and open up your audience

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 29, 2016

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why customers tend to trust people more than companies
  • How to humanize the way your brand communicates with consumers
  • Why a personable and authentic brand story helps to connect to target audiences
  • How sharing can actually affect positive change in the world
  • Why influencer marketing has grown as an important part of digital strategy
  • How to identify the six categories of influencer archetypes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 22, 2016

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.




In This Episode

  • Why you don’t have to be a professional photographer to create great images
  • How the right image will break through the noise and grab the attention of your audience
  • Why it’s possible to source material from your consumer audience, and how to do it
  • How to pair your image with the right headline to maximize it’s effect
  • Why images and visual storytelling are so powerful in marketing
  • How to use your own eyes, mind, and everyday equipment to take better photos

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 15, 2016

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why archetypes are rooted so deeply into all human beings
  • How find and activate the right archetype for you and your brand
  • How to elevate the meaning of your offering in the deep reaches of your customer's mind
  • Why it’s so important to be specific and pick one main archetype, especially for brands
  • How to connect your brand to customers with the same main archetype
  • How your archetype gets expressed through your personal and professional pursuits
  • Why archetypal work resonates so deeply, and how science and history prove their power

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 8, 2016

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why starting with knowing your customer inside and out is key
  • How to create a sentence that describes your brand’s differentiated value proposition
  • Why science and data are great and helpful, but they are not everything
  • How to find the points in your customer's journey where they will give you permission to charge more money
  • Why creating positive experience and memories are a powerful tool for enhancing ROI
  • How to follow up and ensure your brand is delivering on all of its promises

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 1, 2016

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why it’s better to build your brand one channel at the time
  • How to understand the point of view of your audience and create for them
  • Why it’s important to surround yourself with a great team
  • How to recognize what your brand does best and grow step by step
  • Why it takes time to find and build up your audience
  • How to let go of strategies that are not helpful to your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 25, 2016

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why building genuine relationships helps build your business
  • How to encourage yourself to have more conversations about your profession
  • Why it’s a bold and humanizing move to share your embarrassing stories
  • How to follow steps to create your own freelance business
  • Why it’s key to relax and be yourself when dealing with clients
  • How to put connections first and create opportunities to create more

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 18, 2016

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.


In This Episode

  • Why it’s okay to take your time when creating content
  • How to overcome fears to become a better writer
  • Why self editing is essential and not doing it is disrespectful
  • How to take bigger risks after careful study of your goals
  • Why you must think about the audience's point of view when creating  
  • How to merge compelling storytelling with business writing

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 11, 2016

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why infusing your writing with humor will improve it
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

 

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 4, 2016

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why pursuing your passion can lead to a fulfilling career
  • How to dig deep down to determine your roots and skill sets in order to plan your future
  • Why there isn’t any one right way to work
  • How to find your natural motivation for your personal work mode
  • Why it’s important to maintain integrity at your current job even while developing your side hustle
  • How to create a positive and supportive network of mentors

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 27, 2016

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • How a deep understanding of story structure can help your advertising
  • How following your greatest passion can release business success
  • Why it’s all about the ups and downs of the journey
  • How we are all wired to understand our surroundings through story
  • How to keep moving when going through a creative rough patch
  • Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 20, 2016

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • What it means to follow your passions and still make money
  • How to craft a positive story for yourself
  • The importance of finding a mentor and outside help
  • How to create a solid, loyal, and productive team
  • How to build a following for you blog
  • Why it's essential to give yourself time to reflect on your personal progress

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers

Jun 13, 2016

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Crafting stories with clear intent
  • How to help people buy into your stories
  • Actively producing stories and getting them into your workflow
  • Authentic storytelling
  • How to generate and share authentic stories, and how to scale and measure their success
  • Story shopping: identifying stories in real time

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jun 6, 2016

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to write for the theater of the mind
  • How to break your content into a three act play
  • How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way.
  • How to have fun while crafting your story

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 30, 2016

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The squint test for story visuals
  • How to gain utter confidence in front of an audience
  • The difference between seeing and looking
  • How to tap back into your innately creative storytelling powers

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 23, 2016

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to uncover stories in your personal and professional life that will connect with your audiences
  • How to catalogue stories using cerebral hashtags and create your personal story archive
  • Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories
  • How to keep your winning, go-to stories fresh and appealing
  • How to tell the story of your strategy

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 16, 2016

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Identify the right story for the right people at the right time
  •  "Motographics,” or motivation-based marketing
  • Tamsen's essential elements of an overall message: why, what now, and how
  • The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith
  • The three P’s to combat the three F's: practice, passion, preparation
  • How to use personas: the commander, the counselor, the showman, and the sage
  • How the Proteus Effect plays into storytelling

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 9, 2016

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive
  • How to use story tension to persuade an audience
  • Powerful story and communication tools that leaders can use to galvanize employees and customers
  • Re-dreaming and refusing to be satisfied with the status quo of past successes

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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