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Business of Story

Feb 11, 2018

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.

But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a...

Feb 4, 2018

Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket.

But for many, crafting a story may seem like a difficult task. What do you focus on? Where do you begin? These questions are more common...

Jan 28, 2018

There’s only one way for someone to see through your eyes.

When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience! 

Storytelling is the most powerful method of...

Jan 21, 2018

You might not realize it, but right now you are in the middle of your own Hero’s Journey.

Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal...

Jan 14, 2018

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause.

But when the focus shifts from connections to...