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Business of Story

Dec 26, 2016

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales.


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In This Episode

  • Why being different is far more important than being better
  • How to create and utilize ‘wow factor’ in your brand story
  • Why it better to retain your margins by not dropping your prices
  • How to set up a problem and use your brand as the solution for consumers
  • Why websites are crucial to the health of your brand
  • How to use testimonials to help promote your brand



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