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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Jul 18, 2016

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

 

In This Episode

  • Why it’s okay to take your time when creating content
  • How to overcome fears to become a better writer
  • Why self editing is essential and not doing it is disrespectful
  • How to take bigger risks after careful study of your goals
  • Why you must think about the audience's point of view when creating  
  • How to merge compelling storytelling with business writing

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.