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The Business of Story


Apr 16, 2017

One thing we can all agree on is that the digital world is a dynamic place to tell our stories. 

Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages. 

But these days it seems nearly impossible to cut through the clutter, and that's why there's a gathering every year in San Diego with the top social media experts to help you figure this out. It's Social Media Marketing World and it just took place.

During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators. 

In the corridors of the Social Media Marketing World conference venue, we taped this show. Joining us are Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast.

These three individuals are pioneers of the world of social media marketing and have boundless insights into how you can best optimize your business’ posts, tweets, and updates.

Their methods of being heard in the cacophony of the social media content storm are you guessed it -- storytelling! Listen in for tips, tricks, stories, and experiences from these social media pros.

Show Guests: 

In This Show, You'll Learn:

  • Why  developing relationships is crucial for engagement on social media and content marketing platforms
  • How to use visuals and interactive narratives to tell a more powerful story
  • The importance of authenticity in social media

Key Quotes:

"You need to understand: Do you have the right audience?" —Ian Cleary 

"There's nothing better at the end of the day, to build a relationship, than when we sit side-by-side having a chat." —Ian Cleary 

"You feel like, I'll just add a little more and a little more, but simple is so good!" —Peg Fitzpatrick

"The first thing you want to do is make sure you know what your brand is." —Peg Fitzpatrick

"For me, I didn't feel like I was doing anything that was special. I always loved sharing." —Brian Fanzo  

"Social media and digital is hard and painful if you're putting on a persona or you're telling a story that really isn't you." —Brian Fanzo

"I think if content is king, then certainly storytelling is the kingdom sorcerer because it's where the magic happens." —Park Howell

"People buy stories much more than anything else." —Park Howell

Mentioned in this episode:

About Business of Story Podcast

The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.