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The Business of Story


Jul 23, 2017

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action.

Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of ignorant and often malicious marketing ‘gurus,’ taking advantage of naive young entrepreneurs. That is why Tim has taken action, working to right the wrongs and teach novice marketers skills that will benefit them for the rest of their lives.

Listen how Temitayo uncovers his brand purpose and finds his category using the Story Cycle, and how you can too. This process is our tried and true method that can bring your story to life.

This is the second episode in our series that focuses on assisting our beloved listeners. If you would like to be on the show, or even just chat with me for a bit, please give me a call! I would love to hear your story.

In This Episode, You Will Learn

  • How to find your category in the market
  • What are your specialties? What makes you unique?
  • Clarifying your purpose driven story

Key Quotes

  • “It’s not about what you make, it's about what you make happen in people's lives” - Park Howell
  • “You need to humanize what you’re talking about in your market position.” - Park Howell
  • “A lot of the decisions we make are based on how they affect our reputation.” - Park Howell
  • “A lot of bad advice is being spread unknowingly. Their opinions are based on the experience they just don't have.” - Temitayo Osinubi
  • “There's a lot of conflicting advice, and there's a lot of bad advice. It can be a very disenchanting process.” - Temitayo Osinubi

Mentioned In This Episode

About Business of Story Podcast

The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.