Preview Mode Links will not work in preview mode

Business of Story

Sep 28, 2018

The primaries are approaching and we’re inundated with the typical screeching political attack ads. But a surprising thing happens when you replace vitriol with ingenious storytelling. People take notice. And in this rare case, laugh.

Patrick Hunt, partner in Minneapolis ad agency Hunt Adkins, shares how they created...

Sep 24, 2018

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 plus countries.

Their success can be attributed, in no small way to their genius brand story telling prowess.

In order to come up a magnetic brand story, you need a...

Sep 17, 2018

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is a difficult and often, unsuccessful one.

Presenting your brand story through a narrative lens will help facilitate effective translation, allowing you to reach your target audience.

In this week’s...

Sep 10, 2018

As I've learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking for a job or reinventing a career, we often make the mistake of leading with our resumes rather than our personalities.

After 15 years as a communications executive with...

Sep 3, 2018

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year.

What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing...