Nov 18, 2019
Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market.
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Nov 11, 2019
Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action.
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Nov 4, 2019
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.
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Oct 28, 2019
Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald’s and author of The Battle to Do Good: Inside McDonald’s Sustainability Journey, shares how you can create allies for your social causes by honing your purpose-driven storytelling skills.
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Oct 21, 2019
Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral.
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