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Business of Story

Aug 27, 2018

Word of mouth marketing is incredibly effective – if done the right way.

A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing.

Creative and purposeful implementation of talk triggers is necessary to garner customer traction and...

Aug 20, 2018


Everything starts and ends with listening. Ultimately, it’s more about listening than storytelling. If you or your brand are telling a compelling story but no one is listening, then what is the point?

How many times have you gone into a meeting to present something that you are passionate about only to find that...

Aug 13, 2018

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

Understanding consumers' personas and journeys is critical because at the end of the day, brands need to truly connect. Because if you don't, you're...

Aug 6, 2018

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That's because when your brand has a true purpose behind it, your potential for success increases dramatically.

Co-founder of China Mist Tea, John Martinson, saw that success firsthand in his very own business. He saw an...