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Business of Story

Mar 1, 2021

Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches.

 

Explore Park's free and premium story building tools including his new...


Feb 22, 2021

Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to create amazing customer experiences to help make your story their story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How...


Feb 15, 2021

Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to create winning campaigns he’s used in his 40+ year storied advertising career in London.

Explore Park's free and premium story building tools including his new book, B


Feb 8, 2021

Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences.

Explore Park's free and...


Feb 1, 2021

Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace.

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Explore Park's free and premium story building tools including his new book, Brand...