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Business of Story

Oct 25, 2021

Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and bridge the connection gap so you can connect easier and inspire your audience to action faster.

Explore Park's free and premium story building tools including his new book, B


Oct 18, 2021

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over. 

Explore Park's free and premium story building tools including his new...


Oct 11, 2021

Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Manufacturing) companies, share how she uses storytelling to coach sales teams to success.

Explore Park's free and premium story building tools including his new book, Brand...


Oct 4, 2021

Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, shares how to gain mass attention through the stories you tell.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield...