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Business of Story

Jan 28, 2018

There’s only one way for someone to see through your eyes.

When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience! 

Storytelling is the most powerful method of...

Jan 21, 2018

You might not realize it, but right now you are in the middle of your own Hero’s Journey.

Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal...

Jan 14, 2018

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause.

But when the focus shifts from connections to...

Jan 7, 2018

I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years ago. Imagine the growth in media consumption now.

As business storytellers, we have more online channels than ever to share our messages. But your brand stories drown in...