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Business of Story

Jan 28, 2018

There’s only one way for someone to see through your eyes.

When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience! 

Storytelling is the most powerful method of communication because when the mirror-neurons activate, your audience will feel whatever senses, emotions, and ideas you are trying to convey. With this knowledge at hand, how can you best utilize your story to create the biggest impact on your customers? Our guest this week will guide you towards the answer.

Sheila Carroll is a professional storyteller, with more than thirty years of experience under her belt. Sheila is a storytelling coach with a unique method of helping small businesses find their story.

How does she do this? By looking at their favorite movie!

Today, Sheila will share her five simple methods of getting your story to stick, the power of mirror-neurons, and how early memories are the cornerstone for memorable life stories. Join us today and learn how to rise above the rest and fully engage with your audience.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out:

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.