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Business of Story

Nov 26, 2018

As a business storytelling speaker, a customer relationship management (CRM) system is pretty important for me to organize my prospects. But I find my relationship with the CRMs I've tried to be frustrating, cumbersome and not particularly effective.

I recently heard about another up-and-coming CRM called Nimble and...

Nov 19, 2018

I love wordplay. You've heard me say things like, "storytelling is the Velcro of collaboration" or "an anecdote is the antidote".

I’m just using the storytelling powder keg of proverbs to make an explosive impact. But I never realized the power of these tiniest of stories until I read Ron Ploof’s new book,...

Nov 12, 2018

Robert McKee once told me that our conscious mind is simply the P.R. department for our subconscious mind, where all of our real decisions are being made.

In the advertising world, we know we buy with our hearts and justify our purchases with our heads. We tell ourselves emotional stories as to why we need to buy...

Nov 5, 2018

Storytelling is so highly relevant in elevating the skills and competence of professionals in their respective fields. Yet, why is no one in business has taught how to use storytelling to their advantage?

With the influx of new technology, it is no surprise why a huge need for storytelling has been stirred. A lot of...