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Business of Story

Nov 18, 2015

Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures:

In This Episode

  • How a deck of cards can teach you elements and techniques to hone your storytelling skills
  • Creating empathy and meaning for your audience
  • How to work from the end of your story backwards



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