May 23, 2016
Shawn Callahan, Founder of Anecdote and author of, "Putting
Stories to Work," joins the Business of Story Podcast to help
listeners excavate, manifest, and revitalize their finest stories
The Business of Story is sponsored by Emma, Convince
& Convert, and Oracle Marketing Cloud.
- Emma helps marketers everywhere send smart,
stylish email newsletters, promotions, and automated campaigns, and
help us all rest a little easier knowing our marketing emailing is
doing its job. Check out their newest publication at Myemma.com/click.
- Each day the team at Convince & Convert
picks a topic and sends you the three best resources ever created
about that topic. It's topical, it's timely, it's useful, so go to
definitivedigest.com and subscribe to their email
- Oracle Marketing Cloud offers an introduction
to marketing automation, with tips that marketers need
to automate and optimize.
In This Episode
- How to uncover stories in your personal and professional life
that will connect with your audiences
- How to catalogue stories using cerebral hashtags
and create your personal story archive
- Shawn's four story categories: connection stories,
influence stories, success stories, and clarity stories
- How to keep your winning, go-to stories fresh and
- How to tell the story of your strategy
Visit http://bit.ly/BizofStory for more insights from
your favorite storytellers.