Preview Mode Links will not work in preview mode

Business of Story

Jul 4, 2022

Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle Systemâ„¢ to Craft Spellbinding...


Jun 27, 2022

Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares how to tell a compelling story in the virtual world. 

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story...


Jun 20, 2022

Robert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle Systemâ„¢ to Craft Spellbinding...


Jun 13, 2022

Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service. 

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield...


Jun 6, 2022

Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery:...