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Business of Story

Oct 7, 2024

Hugo O’Doherty, Director of Partnerships of Moving2 Canada, shares how to communicate your brand — its story, its value, its goods or services — to people who don't look like you or don't have the same cultural reference points as you. Namely, newcomers or immigrants.

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Sep 30, 2024

Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your boring business-2-business pitches in the boring niches you serve because boring is in the eye of the beholder.

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Sep 23, 2024

Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the growth of you company and the balance in your life. 

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework...


Sep 16, 2024

Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving owner.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the...


Sep 9, 2024

David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying...