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Business of Story

Sep 25, 2023

Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding.

Improve your...


Sep 18, 2023

Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand...


Sep 11, 2023

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at

Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand.

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your...


Sep 4, 2023

Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality.

Improve your storytelling immediately...