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Business of Story

Jan 30, 2023

Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive.

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Jan 23, 2023

Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns.

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Jan 16, 2023

Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and resources, explores how associations can use business storytelling to grow their membership.

Jan 9, 2023

Pablo Gonzalez, founder and CEO of, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year – shares how to build a community of raving fans with your...

Jan 2, 2023

Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into drama with your business storytelling to humanize your communication that connect on a primal emotional level.

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