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Business of Story

Jul 30, 2018

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s...

Jul 23, 2018

There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today's show.

Our guest is Paul Skah,  who...

Jul 16, 2018

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold. 

But it takes hard work, focus and the ability to produce, edit and learn.


Jul 9, 2018

Jen Dille wears many hats, she is a mom of four and project manager for Sure Spark Marketing. But one of her more recent hats that she has picked up in her “spare” time is that of the licensee and co-organizer of TEDxGilbert alongside her daughter, Mara. 

Maybe you haven’t even heard of TEDx, so allow me to...

Jul 2, 2018

In 2016, Avantpage, a language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world. They did this by redefining not only their brand strategy, but their brand story.

Avantpage has been able to really hone in on their brand voice as...