Apr 18, 2016
Michael Gass, a leading advertising consultant, joins the
Business of Story Podcast to share the power of clarifying your
"rifle-shot story positioning" to stand out in a crowded
The Business of Story is sponsored by Emma, Convince
& Convert, and Oracle Marketing Cloud.
- Emma helps marketers everywhere send smart,
stylish email newsletters, promotions, and automated campaigns, and
help us all rest a little easier knowing our marketing emailing is
doing its job. Check out their newest publication at Myemma.com/click.
- Each day the team at Convince & Convert
picks a topic and sends you the three best resources ever created
about that topic. It's topical, it's timely, it's useful, so go to
definitivedigest.com and subscribe to their email
- Oracle Marketing Cloud offers an introduction
to marketing automation, with tips that marketers need
to automate and optimize.
In This Episode
- How to help your brand rise above the "cacophony of
communication and competition"
- How to clarify your core brand story
- How to claim your rifle-shot position in the marketplace
- How to use inbound marketing to attract a global network of
clients—even as a solopreneur
- How to create niche, off-site content, and marketing while
Visit http://bit.ly/BizofStory for more insights from
your favorite storytellers.