Feb 18, 2019
One of the most contentious issues among our political leaders
is climate change, and the Green New Deal is furthering the
conversation and the divide. But many leaders of purpose-driven
brands are finding new ways to frame sustainability as a tremendous
business opportunity. So how do you use your brand storytelling to
open minds, especially when attempting to bring polarized worlds
together?
Bruno Sarda, Head of Sustainability at NRG, the country’s
leading integrated power company with a goal of creating a
sustainable energy future, shares how he uses storytelling to open
the hearts and minds of customers, legislators and students. He is
also a professor for the Executive Masters of Sustainability
Leadership at Arizona State University.
Bruno will share the nuances of storytelling to help you find
common ground with a contentious audience. It starts
by minimizing negative impact and maximizing the positive
through the stories you tell. Bruno will challenge your comfort
zones and encourage you to look at sustainability in a whole new
way. As he says, “Sustainability is not about doing without, but
doing differently.”
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.