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Business of Story

Dec 2, 2015

Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures:
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at

In This Episode

  • What "designed serendipity" is and how it can help your business
  • Defining your audience through personas
  • Using brand values and business objectives to delineate your story
  • Empathy mapping to connect with your audience
  • Giving yourself the permission to try storytelling



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