Jul 11, 2016
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
- Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
- Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
- Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
In This Episode
- Why infusing your writing with humor will improve it
- How to break down comedic theory to make it accessible and useable
- Why you can absolutely can learn to be funny
- How stories are more approachable and more memorable with comedy
- Why some are hesitant to use humor in the workplace, but it is a misplaced fear
- How to absorb lessons from great fiction writers
Resources
- Erik Deckers
- Erik Deckers on Twitter, @edeckers
- Pro Blog Service
- Kerouac House Writer-in-Residence Program
- “The Storytelling Animal: How Stories Make Us Human” by Jonathan Gottschall
- Fast Company Magazine
- hemingwayapp.com
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
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