Preview Mode Links will not work in preview mode

Business of Story

May 9, 2016

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive
  • How to use story tension to persuade an audience
  • Powerful story and communication tools that leaders can use to galvanize employees and customers
  • Re-dreaming and refusing to be satisfied with the status quo of past successes


Visit for more insights from your favorite storytellers.