Jan 16, 2017
Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
- Why understanding the structure of story is absolutely essential to successfully delivering your message
- How natural selection applies to social media and the digital age
- How to use more concise formats, like Twitter, effectively to simplify your story
- Why anger is the top emotion to cause virality in posts
Resources
- Jayde Lovell
- Jayde Lovell on twitter, @JaydeLovell
- ReAgency
- NASA
- Bill and Melinda Gates Foundation
- Steve Clayton
- Young Turks Network
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.