Preview Mode Links will not work in preview mode

Business of Story

Feb 22, 2016

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noise-cancelling headphones.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to and subscribe to their email newsletter now.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How The Onion has mastered digital storytelling—and how you can, too
  • The three ingredients essential to every humorous tweet and post
  • How to create "thumb-stoppers"
  • The secrets of social and how it can make or break a storyteller
  • How more brands can take advantage of having more fun in their marketing
  • The power of visuals on social media


Visit for more insights from your favorite storytellers.