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Business of Story

Sep 30, 2015

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.


The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at


In This Episode

  • Randy's personally crafted tools and games to instantly become a better storyteller
  • Learn how to implement the "be all and end all" of story structure, the ABT formula
  • Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet)
  • Become involved in Randy's Story Circles
  • Discover the story structure of the Gettysburg Address


For more insights from your favorite storyellers, visit .